A conversation with the CEO

I just got off the phone with  a customer who had been solicited by numerous ESCO’s over the past few months  and she wanted more information on just what exactly the Retail Choice, Power your way, Power Move, ESCO program and the many other names our industry goes by. To be honest I have this same conversation with someone at least every few days and I always give the same response.

Think of it like this, you go into Nordstrom’s to buy a jacket, you find the one you want and the price tag is $500. You come to terms with paying that much for a jacket and bring it up to the cashier. The cashier then asks you “Would you like to pay the retail price $500 or the sale price $450”? Now being the jaded New Yorker that you are you ask “What do I do to get the sale price” and the person responds “Nothing, just tell me and I will give you the sale price”.

This is a perfect example of the core of what ESCO’s do, we give you the exact same product for less. Obviously they are other services and price plans that we offer but the nuts and bolts of our industry are just as simple as that. Either pay the Utility price or the discount price.

Later I will blog about another great question I get on a regular basis. “How does my gas know how to get to my house”?